ESAB USA
  • 14-Dec-2020 to Until Filled (EST)
  • USA
  • Salary
  • Full Time

Medical, Dental, Vision, 401K


Position Overview
The E-Commerce and Retail Channel Marketing Leader is responsible for planning, managing, and executing the strategic and operational marketing processes and business initiatives to drive profitable revenue, growth, and increase the customer experience in the ecommerce and retail channels. This role will partner with our key business teams as well as sales leadership team to establish business plans and marketing opportunities to enable an outstanding customer experience and growth in the channel.


This role leads cross functionally through collaborating with cross-functional business teams including: demand planning, shipping/logistics, product management, Marcom, Sales Leadership to deliver on the management and execution of all facets of ecommerce/retail chain: promotions, digital web, operations, physical and digital goods delivery to the end users, technical project delivery, implementation of new features and functions, and continuous improvement of the existing functionality.


The role embraces strategic planning and execution and actively supports the Channel and Commercial Customer Experience team to drive accelerated growth of the overall channels to market.


Key Responsibilities

  • Develop and implement a strategic roadmap for the growth of the ecommerce/retail business
  • Plan, execute, analyze, and build strategic and tactical changes that drive business profitability
  • In collaboration with sales leadership, product marketing teams, commercial teams, align marketing initiatives with channel value propositions, plans, and goals that support the channel and identify areas where additional customer profitability and brand growth can be achieved
  • Perform external analysis of industry trends in e-commerce, competitor initiatives, and consumer needs through primary and secondary research methods, synthesize and communicate industry trends
  • Organize and drive a cross functional team to support and deliver on e-commerce deliverables and dependencies that are aligned with the business roadmap:
    • Provide leadership to drive development of, industry leading multi-channel strategies/programs/initiatives
    • Partner closely with critical teams including: Sales Leadership, IT, Operations, Demand Planning DC Fulfillment, Shipping/Logistics and Product teams to ensure we are meeting scorecard requirements and deliverables for shipments from the warehouse, provide accurate forecasting and technical integrations
    • Support journey mapping/design to assist in effective engagement and addressing customer pain points and develop partner enablement tools
  • Partner with Marcom to leverage/maximize use of new and emerging marketing communication channels in social digital space and develop content strategy and annual calendar of activities with broader teams
  • Serve as the feedback loop from sales and customers to resolve efficiency of initiatives, internal liaison responsible for communicating channel programs, promotion activities
  • Understand digital analytics of marketing performance and track web demand by product/category to make the necessary adjustments to upcoming merchandising and marketing plans
  • Partner with digital marketing SMES on content related SEO and SEM efforts
  • Drive ongoing communication with resellers, end customers including but not limited to:
    • Customer promotions
    • Channel incentive programs
  • Design and implement measurements to quantify ROI from channel programs and initiatives


Qualifications

Education Requirements

  • Minimum Bachelor's degree in Marketing or Business-related field

Experience Requirements

  • Minimum of 10+ years of experience in Marketing, Channel Marketing-Multi Channel setting
  • Proven success with integrated marketing practices and toolsets and experience planning and managing large scale strategic marketing initiatives end to end
  • Experience developing strategic marketing plans generating customer growth
  • Seasoned leader driven by performance and results, consensus building skills, as well as team development, ability to inspire and gain trust and build positive energy
  • Experience working in a matrixed environment
  • Comfortable working with ambiguity and change
  • Proven track record of ability to generate new ideas and translate them into high quality engaging driven marketing initiatives
  • Works well under pressure and balancing competing priorities, thrives in a multifaced fast paced work environment
  • Curious business mind with willingness to consider new approaches and ideas
  • Proven record of displaying ownership, urgency and sound decision-making skills
  • Experience engaging directly with customers with a positive impact
  • Strong written, verbal, analytical and interpersonal skills with ability to communicate and inspire at all levels, including addressing opportunities, risks, and strategic positioning with business and technology leaders
  • Passion for continuous improvement mindset, ability to leverage workflow optimization to improve efficiencies while ensuring within budget, scope, timelines
  • Ability to solve problems of diverse scope through analysis of identifiable factors at both strategic and functional levels
  • Advanced skills within Microsoft Office Suite


Mobility & Travel Requirements

  • This role requires some travel (25-50%), varies based on business need


The ESAB Group Inc. is proud to be an equal opportunity employer. We celebrate diversity and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.

ESAB USA
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