ESAB USA
  • 27-May-2021 to Until Filled (EST)
  • USA
  • Full Time

ESAB is a world leader in the production of welding consumables and equipment. Our brand is synonymous with world-leading expertise in the following key areas: * Manual welding and cutting equipment * Welding consumables * Welding automation * Cutting systems Celebrating 110 years since its founding, ESAB now serves a global market. We are represented in almost every country by subsidiaries or agents providing sales and support. ESAB also has manufacturing plants across four continents. Manufacturers everywhere are looking for ways to improve productivity and reduce operating costs. One way to achieve this goal is to align with a welding and cutting partner that offers a complete line of innovative solutions that meet the current demands of industry. ESAB has led the way in research and development of better technologies and products for this industry since its founding. ESAB has many great minds working on ways to make our industry stronger and better able to meet the needs of the future. We are constantly striving to expand our product offerings from the best in traditional welding applications to large automated manufacturing facilities. ESAB continues to offer world-class technical support and educational opportunities to help our customers work smarter and better. We are dedicated to working with customers to help them be more productive, more profitable, and better able to compete.

This position is part of the Global Marcom team and is a central role in the product launch process, with responsibility to develop and execute global go-to-market plans for new products and services, through the bi-annual launch events. With accountability for ensuring products are launched into the marketplace successfully, this role requires a combination of strong marketing skills, project/program management and an ability to coordinate resources from a variety of locations and supporting teams. This position works closely with Product Management, Marketing Communications, Product Support/Service and Sales.

Reporting to: Global MarCom Product Strategist

Subordinates:

Key accountabilities:

  • Manage and drive all elements of the product launch process including development and execution of go-to-market plans and internal organizational readiness
  • Work with operational stakeholders to coordinate launch plans between operations, R&D, and marketing
  • Coordinate project launch strategy development, so that launches are logical and clear as to the objectives.
  • Apply the global product launch process to all product launches including inputs, timelines and key deliverables from cross-functional partners, managing multiple launches at the same time
  • Understand the scope and operational requirements and impacts of all cross functional teams for each launch including engineering, quality, manufacturing, product line, marketing & service
  • Assist in the development and implementation of new product marketing programs and enhancements to value proposition messaging.
  • Lead delivery against Launch Plan checklist and coordinate related activities across various cross-functional teams
  • Coordinate regular launch team meetings, publishing notes and action items to keep team members up-to-date
  • Integrate the launch process with the product development process per KPI to enable key decisions to be made on product inclusion or exclusion in the launch windows

Personality and Competencies:

  • Engaging style: commitment to building a continuous learning culture, high involvement in teamwork and operations
  • Energetic, positive, and can-do mentality
  • Good time management and organization skill, ability to prioritize

Job Requirements:

Education Requirements

  • Relevant university degree within project management, communications, marketing and sales

Technical Requirements

  • Welding experience is nice to have, but not needed
  • Technical understanding is needed.
  • Knowledge in project management, communication, marketing and sales is required

Experience Requirements

  • 5+ years of marketing/communications experience
  • Strong people skills with high energy drive
  • Experience developing integrated marketing plans/strategies utilizing both traditional and digital tactics
  • Experience utilizing digital and social media for marketing purposes
  • Experience working with an advertising agency/internal marketing department on large projects
  • Experience with marketing research (VOC, IDI's, Online Surveys, etc.)
  • Comfort with continuously changing opportunities and priorities and working in a fast- paced environment
  • Highly driven self-starter, motivated, with excellent communication and organization skills
  • Strong attention to details
  • Able to effectively coordinate individuals and resources to achieve goals from multiple functions and geographies of the company
  • Highly adept at developing creative solutions to issues
  • Ability to handle several tasks and juggle multiple priorities at the same time
  • Ability to work independently and productively in an unstructured environment

Mobility & Travel Requirements

  • Ability to travel up to 10% as needed

This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with it.

Qualified applicants are considered for all positions without regard to race, color, religion, sex, national origin, citizenship, age, disability, veteran status, or any other status protected by applicable law. ESAB is committed to employ and advance in employment individuals with disabilities and protected veterans, and to treat qualified individuals without discrimination on the basis of their physical or mental disability or veteran status.

ESAB USA
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